CLICK HERE TO GO BACK TO THE LAB

Why Your Mindset Is Everything in Sales:
Learn the Critical Mindsets to Close More Sales

Critical Mindsets to Close More Sales

Mindsets are the biggest differentiators between top-performing reps and all the rest. In fact, strong mindsets beat out sales tactics any day. There are five critical mindsets you must learn to start thinking like a superstar salesperson.

Along with this course, you'll receive full access to the Sales Insights Lab, which transforms you into a deal-closing, lead-generating sales star...in about 90 days.

Unlimited Access to 18+ Courses.
Just one easy monthly payment of $49.
Cancel anytime in just two clicks.

Here's what you'll learn in this exclusive course
Currently, only slightly more than half of sales representatives (53%) are meeting or exceeding their quotas. For those low-performing salespeople, mindsets are a huge part of what’s holding them back. Every top-performing rep has certain critical mindsets that help them close more sales. In this course, you will learn:
The five types of critical mindsets for success in sales

How to set your own value as a salesperson

How to close more sales by changing what's in your head

The exact mental state that enables you to get better at selling

How to finally escape your comfort zone (because it's killing your sales)

The key ways that you can change others' lives through sales

How to take action on critical mindsets to close more sales

As a Lab member, you'll get full access to

Immediate Access to our full training archive

Dive right into our expansive offering of courses as soon as you join, with courses on topics ranging from engaging and presenting to prospecting and closing. 

Learn exactly what you need, when you need it, whenever you want. You'll also have full, unrestricted access to our Quick Training Library with over 150+ short training videos on virtually every topic in sales.

Fully Customized Tracks

Looking for a proven path to accomplish your specific sales goals? Our unique Lab training tracks will guide you through exactly what you need to know in order to achieve what you want. Simply follow the steps and you'll be cranking in no time.

Upon joining the Lab, you'll take a very brief assessment to determine your biggest areas of improvement and need. Then we'll customize a specific training track that will take you through the best courses for you.

Templates, Scripts & Workbooks

Get powerful, ready-to-implement templates, sales scripts, and course workbooks to accelerate your sales learning, including:

Sales Process Visuals
Detailed Call Scripts
Email Templates & Examples
Course Workbooks
Objection Responses
Prospecting Campaign Blueprint
Whiteboard Pitch Template
Value Proposition Generator
Closing Questions List
Plus a bunch more...

A Powerful, supportive community of peers

Become a member of our exclusive sales community. You'll have full access to our powerful online forum, where you can ask sales experts and other like-minded superstar salespeople any questions you have.

Got a proposal that’s going out but not sure how to word it? We'll give you direct feedback on exactly what to do—and what not to do. Struggling to get past a gatekeeper? Get best practices from the community on what’s actually working today. Run into a snag with an important prospect? Gain insight into how to get it back on track.

Multiple Tiers of Certification

Show your colleagues that you're a true sales expert by taking part in our Lab Certificate Program. When you successfully complete enough courses in the Lab, you'll become eligible for exclusive certificates that demonstrate your expertise.

We offer two Certificates of Excellence, starting with the "Sales Professional" certificate, and culminating in the top-tier "Elite Sales Professional" certificate—both of which demonstrate superior knowledge of selling in today's marketplace.

Weekly Motivator & Training Videos

Each Monday you'll get an exclusive, quick Lab Motivator Video delivered to your inbox. This video is designed to get you going for the week, to give you that kick in the butt, get you psyched, make you aware of your commitments, and keep you on track.

Then on Wednesday, you'll get a new Quick Training video sent to you on a relevant sales topic for that week. Developing your craft is about small, but consistent bits of information that you can then immediately apply.

So, by joining the Lab you get

Proven Courses

We've taken the guesswork out of sales and turned it into a science. Get instant access to practical step-by-step sales training, along with scripts, templates, quizzes, and workbooks, to help you close more deals.

Customized Tracks

We know that one size doesn't fit all, so we'll develop a customized training track just for you. Your course track will focus on the exact knowledge you need right now, based on a quick assessment.

24/7 Sales Community

Get full access to our powerful online sales forum, where you can connect with others and ask sales experts—and other like-minded superstar salespeople—any sales-related questions you have.

Certificate Programs

Want to demonstrate your selling expertise to the world? Successfully complete enough Lab courses and you'll qualify to receive a Sales Insights Lab Certificate of Excellence.

Explore the other courses inside the Lab
Get instant access to all these courses inside the Lab to help you increase your sales:

Still not seeing what you're looking for? Browse the full course library.

See What Clients Say About Us on Google
4.9
Based on 87 reviews
I was impressed early on when I joined the Sales Insights Lab because I converted the first prospect I used the Marc's methodology on and in just three weeks, I had achieved a third of my ANNUAL sales target. In just the first three weeks. It's been almost 2 years and, since then, I've doubled my revenue, then doubled it again, and then doubled it AGAIN! But that's not even the biggest win for me. The biggest win is how much my life has changed for the better. I used to be stressed out and struggling to make ends meet. Now, I'm travelling a lot, working less but earning so much more. Even better is that I've actually started to enjoy my business. I used to joke that I wanted to quit "my job" because it felt like the worst job ever. But now, I really enjoy the work I'm doing. I didn't even think it was possible to enjoy running a marketing agency. I thought that, by its very nature, it was destined to be stressful. So my mind is really blown that I could actually start to love what I do and enjoy showing up for "work" (or is it fun?). My work-life balance is amazing because I work less, but also work doesn't feel like work anymore. Marc and Tiffany have changed my life in ways that I never imagined when I signed up. I was just trying to get more new business in and make ends meet. But the degree to which my business and my life has changed has been phenomenal. I honestly CANNOT thank you guys enough. I will forever be grateful to you for the difference you've made to my life. You cannot put a price on this kind of freedom.
Vicky Sidler
Vicky Sidler
LITERALLY THE BEST SALES COURSE EVER!Starting out my landscape design/build business, I had no clue what I was doing sales wise. I tried feature dumping, I tried acting like the suave salespeople I saw on movies and tv shows and literally nothing worked. My last hope was joining the Sales Insights Lab and it was the best business decision I have EVER made. Marc's advice, tactical instructions, and low-pressure sales approach is literally the greatest contribution to sales in the last 50 years, no exaggeration! Before, I had no clue why certain objections were happening or how to prevent them from happening, now, I have systematic way to approach sales so that I know what to expect and how to operate. If you're on the fencing about joining, GET OFF OF IT! There's no better place to help get you to the next level. I would recommend this course to any serious salesperson today, tomorrow, and for the next 50 years!!! Thanks team
KC Carlisle
KC Carlisle
Most valuable program I have participated in, because it is hands on and you get great feedback. I earned back the tuition fee with my first sale after signing up - just by structuring the proposal differently. I would recommend the program to everyone!
Floor Blindenbach
Floor Blindenbach
I have been so grateful for the Sales Insights Lab help!! I am learning how to sell in 2023!! I have been a working professional for decades but needed extra help in restarting a consulting firm. The value that I’m getting from this Lab far exceeds the cost!! I’m learning how to change my mindset towards selling so that I can win and help my clients. Marc, Tiffany, Samuel and the rest of the team are available daily to help w questions that I have about particular sales challenges. I’m getting introductions to the latest tools, techniques, and recent statistics of what is working now for professionals. The time that it would have taken me to research, test and come up with these would have taken years and I’m learning them and being able to apply them in weeks!! Huge time savor and time is money!! I would definitely recommend this course to anyone that is trying to grow their business!! Thank you Marc, Tiffany, Samuel and the Sales Lab Team!!!
Mandy Harris
Mandy Harris
If you want to learn to consistently close at least 40% more sales, you need a data-driven approach without the old "hard sell" anachronisms that fail to impress savvy buyers. Sales Insights Lab is the BEST training for those serious about mastering sales.
Ray Long
Ray Long
Enrolled as an Accelerator Member and have gotten amazing support so far. Haven't even gone through half the course content and am already seeing huge improvements in my sales method.
Simon Chen
Simon Chen
Thoughtful, organized materials, with scheduled, expert coaching staff live at daily group meetings. Their recommendations for tools to organize is a life changer. I just scratched the surface and it has already brought me sales but most importantly, peace of mind. I can do this again (calls etc) but now with a goal of much higher volume because I can handle it better. Im so grateful I found Marc on youtube.
Natalie McNamara
Natalie McNamara
One best mentors you can have have! Thank you for sharing your experience and talent with us! Wishing all the best!
Rosemarie Cunag
Rosemarie Cunag
I was looking for a way to up my sales game, and came to Sales Insights Lab.Mike Ashdown worked with me and was very helpful.
Jeff Neal
Jeff Neal
A fresh and effective approach to sales backed up by an awesome community. One of the best investment in my life at the moment. Highly suggested.
Onorato Lee Johnson
Onorato Lee Johnson
I've learned a lot from Sales Insights Lab and the community forum has been a huge help for me.
Erik Winits
Erik Winits
The Sales Insight Lab Training has been great for me so far. I have been in a sales role now for a few years with very little sales training. In the last month through this training, I have noticed a big change in my meetings. My meetings now are conversations a lot of feedback and questions from clients, were before it was just me presenting. I still have a long way to go, and the program has many more tools I have not yet taken advantage of, but through the support the Sales Insights Team offers I have no doubt I will get there.
jonathan plaisance
jonathan plaisance
Excellent sales training, mentorship, and community! Exactly the program format I was looking for.
David Sanchez
David Sanchez
The Sales Insights Lab has been a game changer for me in my recent transition to sales. I would recommend SIL to everyone new to sales.
Kelly Shafaie
Kelly Shafaie
After I read all of the reviews saying how great the Sales Insights Lab program is, I was worried that it was too good to be true. Being 20 years old with virtually no money to my name led to even more hesitation in purchasing the program, but I am so glad that I pulled the trigger and enrolled. I'm confident that I'll be using the Sales Insights Method for the entirety of my sales career. The Sales Insights Lab teaches the fundamentals of strategic selling in today's world of technology in a very digestible way. For anyone struggling in sales for one reason or another, implementing the Sales Insights Method is a MASSIVE breath of fresh air.
Carson Bates
Carson Bates
Highly recommend joining Sales Insight Lab. This program/community literally changed my business. It 2x and 3x my average deal size in a matter of a month. I know that sounds hypey, but it goes to show how much a limited mindset can hold your business back from its true potential. Marc has helped me shatter that glass ceiling in my business. I feel confident to grow my sales team as well because everything he teaches is systematized. Don't wait any longer. You will pay for this course many times over in a few short months of applied effort with the skills you will learn here.
Christopher Lollini
Christopher Lollini
The frameworks provided in these trainings will help you level up as a professional seller
Neil Cohen
Neil Cohen
Great class. Well worth the money. Questions within the black box of sales are finally being answered by a very very professional team. Love it.
Michael Ashdown
Michael Ashdown
Marc gives so valuable and actionable tips to develop your skills. Absolutely amazing!
Dalibor Dujmić
Dalibor Dujmić
Really remarkable sales training. It's not just the content of the course, which is really impressive. It's the opportunity to tap into Marc's passion and experience in the group sessions every single week. He genuinely wants to see you succeed. He celebrates your wins and motivates you past your misses. Marc has also recruited one of his star students as an exceptional coach in her own right. Tiffany is living proof of what is possible when you persist with implementing these skills! Highly recommended for business owners with no sales skills through to seasoned sales pros.
Sholto Macpherson
Sholto Macpherson
Being "a good talker" Does Not make you a good salesperson! Sales SKILLS make you a good, even great, salesperson. Marc teaches these skills masterfully. He's broken down the steps from prospecting to closing the deal and gives incredibly valuable insights on how to approach each phase. My selling has BLOSSOMED under Marc's Sales Insights Lab program. It's an investment in yourself that will pay huge dividends. Super Recommend!
Ron Zussman
Ron Zussman
This is the absolute best sales program on the market! At my sales job I was only selling about 17k a month for the company (that is terrible in my industry) By the end of the first month With Marc’s program I sold over 75k! Well worth it! Highly recommend!
Jesse Boeker
Jesse Boeker
Great material and Great Support from Marc and Tiffany. Thanks!!!
Fayz Khan
Fayz Khan
I've struggled with being able to create a defined path for my sales process. I've tried many things but it has been challenging. Marc provided the layout, content, teaching and accountability I've been looking for. I'm starting my company from scratch and being able to rely on Marc to provide this much needed material has been a life saver.
Micah Reed
Micah Reed
Marc is an amazing coach that teaches everything required to successfully run a business, grow a business, and how to increase conversions with heavy close ratios.I went from a sales rep for another company to starting my own company with only 3 people to now having over 18 people under me. None of this could have been done as fast and organized as growing a company can get without Marc's help!
Jonathan Meyers
Jonathan Meyers
Having completed the Sales Insights Lab course, everything about my sales has improved: Lead generation, margin and the number of deals closed. Marc has been the best coach who is constantly engaging and assists with tweaking sales approaches and content - I highly recommend doing this course whether you're just starting out in sales or even if you're a seasoned sales professional, this course will provide value and assist you in smashing your sales goals.
Samantha Butler
Samantha Butler
I wanted to comment on Marc's Training Academy as well as the forum that is included so that others out there with an extreme desire to perfect their craft know where to go to get unparalleled sales training! Not only are Marc's ideas extremely innovative and relevant to selling in today's market, but Marc himself has responded to every question I've had on the forum. I literally have my own personal trainer just by getting involved in the forum.As Marc points out people are not born great salespeople, it's a skill that is learned and must be practiced daily.I encourage anyone with the same desire to purchase his Sales Academy program and get very involved in the forum as well. Both are exceptional and have already proven invaluable to me! An analogy I use is this. In sports would you rather be trained by a 4 string journeyman, or the G.O.A.T. like Michael Jordan, Tiger Woods or Tom Brady just to name a few. For me there is no question it's the G.O.A.T. and Marc has already proven to me he is exactly that!Thanks Marc!Frank Vinci
Frank Vinci
Frank Vinci
I've been in this course for a month now, and I love it! It's materials are very applicable to multiple markets (I'm in IT) and the content library is super extensive. This is way more then just a course, it's an entire sales content platform with a personal guide: Marc!
Maarten de Jong
Maarten de Jong
The Sales Insights Lab has transformed the way I approach sales. There is a process for everything. I never feel lost when I am in the middle of a sale. Marc and his team are great. Would recommend to anyone looking to accelerate their sales goals.
Nick Winter
Nick Winter
I have enjoyed and appreciated the methodical way that the learning is structured in this program, as swell as the active community forum where it's possible to learn from other members. Great combo, and overall a huge asset for me leveling up as a true sales professional.
Ray Walsh
Ray Walsh
Upon rejoining Vulcan Spring & Mfg, my team and I have been incorporating Marc's Insights into our bi-monthly sales training sessions. We have found them to be very helpful, especially since Marc uses quite a bit of common sense in his approach and doesn't over-complicate things. His enthusiasm and passion are contagious!
Paul Jarossy
Paul Jarossy
Some great ideas from across the pond. We are using some of the ideas to great effect. We obviously have to filter out the American spelling and words though!!
John Weedon
John Weedon
Marc has changed my idea of sales. He provides a clear and practical approach to closing deals. And it is really works!!! Thank you Marc!
Pavel Kukrash
Pavel Kukrash
My experience with sales insights lab has been great. The best thing i like about this program and that makes it different than all others is the kind of detail into every aspect of sales, how to script out to deal with different phases of the sales process and the way everythng fits together so nicely. I have personally used many of the learnings in my daily sales conversations with my prospects and i see a decent change already in the outcomes. I am loving this program and would recommend it to my friends and contacts. Thank you Marc.
arindam sarkar
arindam sarkar
Marc Wayshak has the premium guide to create the best and most effective sales strategies. Focused on client conversations and client challenges and presenting valued solutions to their challenges. An excellent mentor- learned so much from him- so many valuable nuggets that you build upon today's research of success in business.
Aiida Grant
Aiida Grant
Marc Wayshak is the best. I decided to join the "Sales Strategy Academy - Certification Training" after reading his book "Game Plan Selling". Marc is very much focussed on delivering results for your customers and for yourself in a very structured, logical and result-oriented approach. I highly recommend to join his training if you are interested in leveraging your sales expertise and wanting to overachieve your sales targets. Let's go for it and get some fresh inspiration!
Marlon Schildknecht
Marlon Schildknecht
Marc is a great coach and one of the best Mentors to have. He is very knowledgeable and his teachings for are very to the point and applicable to today's world .Excellent sales idealogies and a great learning platform one must go thru to follow for success!
Rupal Dhruv
Rupal Dhruv
This is the one. I have looked at a couple of sales training courses and they pale in comparison to what Marc Wayshak is offering. I dreaded sales. I did everything to avoided having to sell. I don't like being pushy. and being a "salesman" - you know the stereotype.Mark turns the process into a way to help clients. It makes soooo much sense. Now, I am gearing up to find clients I can help with what we do instead of getting out there and pitching every potential prospect. No more pushy, just carefully disqualifying prospects and finding the ones we can actually help. It changes things.Great value. If you need help with sales, Marc Wayshak can help!
Noelle Rousseau
Noelle Rousseau
Great program. Tons of information and resources. I’m so glad I purchased this program and invested in myself.
Brady Tercha
Brady Tercha
Truely, I have found the online sales academy training very useful. Now I better understand what is going on in the selling proces and I have my personal script-book-guide to improve my sales figures. And what I really like is that the training favours natural though gutsy behaviour over enthusiastic and salesy moves.
Juraj Bagel
Juraj Bagel
Best training ever! Marc Wayshak's sales modules are very much focused on pragmatic approach and results.
Marlon Schildknecht
Marlon Schildknecht
Marc knows marketing & sales. If you want to learn how to sale correctly then look no further Marc Wayshak is who you want to learn from he has improved my ability to sale 100%
Justin Galloway
Justin Galloway
Greatest business coach I had. Marc realy can turn a business around or help grow it.
Chris V
Chris V
Great training system
Shue Yang
Shue Yang
js_loader

About your sales trainer

Marc is our Sales-Nerd-in-Chief, practicing a data-driven, science-based approach to selling that utilizes all the best tools available today. He is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.

Marc is a frequent contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 70,000 subscribers. Marc holds an MBA from the University of Oxford and a BA in social sciences from Harvard University.

Frequently Asked Questions

In a nutshell, what is the Lab?
The Lab is your one-stop source for all sales training, based on real data-driven insights. When you join the Lab, you'll get instant access to all courses, templates, scripts, and workbooks, fully customized to your needs—along with access to our powerful community forum where you can ask any questions for direct feedback from the experts. After successfully completing enough courses, you'll become eligible to participate in our Certificate of Excellence programs.
How often do you release new content?
Every month, we add new courses based on the specific needs of our community. But don't feel like you have to consume everything the moment it's released! Everything we create is archived in the Member's Dashboard, so there's no pressure to access it in real-time. Think of the Sales Insights Lab as your own personal 24-7, always-available sales training library.
What skills do I need to have to get the most out of the Lab?
The only skill you need is a willingness to learn new ideas. Yes, really—the Lab content and community has valuable training for all salespeople, from beginners to advanced selling veterans. That's why we customize your training tracks based on your specific needs.
If I want to cancel, am I locked into a contract?
No, you're never locked into a contract with the Lab. As a member, you can cancel anytime with just two clicks of a mouse (or two taps on your screen). Plus, you can even get a full refund in the first 30 days of your membership. We hate long-term contracts and would never impose them on our community. We want all Lab members to be totally psyched about being part of our community.
Once I'm a member, where do I start?
Once you join the Lab, you'll take a super-quick (less than a minute) assessment that will gauge where you are in your selling journey. This helps us clarify your specific training needs. Based on your quiz results, we'll instantly create a customized training track to start you on your path to sales excellence.
Do you still have questions? If there's anything we haven't made clear or you have any concerns, please contact us at support@salesinsightslab.com. We're here to help you out.

The Lab is Perfect For

Top Reps


"I achieved my annual sales goal this year in the first six months, and last year, I crushed my goal 400%."

– Jason Martel

Senior Leaders


"We've had flatline growth of 3-5% over the last ten years...within 6 months time we are projected to grow 26% this year."

– Eric Wegweiser

New Reps


"Thanks to this the way I sell now has dramatically changed from the way I sold a few months ago."

– Manda Loranger

30-Day No Questions Asked Money-Back Guarantee

When you join the Sales Insights Lab, you're fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and decide you want to cancel at any time within the first 30 days of your membership, just let us know and we'll send you a prompt refund. No hassles, headaches, or hoops to jump through.

We're confident that you'll find the Sales Insights Lab to be insanely valuable. But if you're not satisfied within your first 30 days, for any reason, then we'll refund you. Simple as that.

Become a member of the Lab Community

Get it all now for just:
$49/month

Cancel anytime in just two clicks.
Already a member? Log in here.

Includes

18+ sales training courses to drive your sales
A customized training track based on your needs
All sales templates, scripts & workbooks
Access to our members-only community forum
Quick training library of over 150+ training videos
Sales Professional Certificate eligibility

© 2024 Sales Insights Lab LLC | All Rights Reserved
Disclaimer | Privacy Statement | Terms of Service