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Want Better Prospecting Emails?
Implement the Ultimate Cold Email Strategy for Emails that Actually Get a Response

The Ultimate Cold Email Strategy

These days, it can be a real challenge to get some prospects on the phone. However, emails have a high likelihood of getting through. In fact, half of buyers say email is the best way to land an initial meeting with them. That’s why an effective cold email strategy is a game-changer for sales reps.

Along with this course, you'll receive full access to the Sales Insights Lab, which transforms you into a deal-closing, lead-generating sales star...in about 90 days.

Unlimited Access to 18+ Courses.
Just one easy monthly payment of $49.
Cancel anytime in just two clicks.

Here's what you'll learn in this exclusive course
So many reps today are using cold email ineffectively. Their email efforts could be yielding many times the number of meetings—simply by using a better strategy. The way you approach cold emails can be the difference between swimming in leads and struggling to get any appointments at all. In this course, you will learn:
How to craft prospecting emails to set more appointments

A step-by-step guide to completing your Ideal Prospect Profile

How to dramatically improve your email deliverability right now

The 5 critical components of a great cold email

How to intrigue prospects with a subject line

Exactly how to set up a Campaign Sequence that really works

Example templates from client campaigns [Download]

How to leverage the Loom Sales Video Email for more leads

The best automation and tools available for cold email today

How to take action on the ultimate cold email strategy

As a Lab member, you'll get full access to

Immediate Access to our full training archive

Dive right into our expansive offering of courses as soon as you join, with courses on topics ranging from engaging and presenting to prospecting and closing. 

Learn exactly what you need, when you need it, whenever you want. You'll also have full, unrestricted access to our Quick Training Library with over 150+ short training videos on virtually every topic in sales.

Fully Customized Tracks

Looking for a proven path to accomplish your specific sales goals? Our unique Lab training tracks will guide you through exactly what you need to know in order to achieve what you want. Simply follow the steps and you'll be cranking in no time.

Upon joining the Lab, you'll take a very brief assessment to determine your biggest areas of improvement and need. Then we'll customize a specific training track that will take you through the best courses for you.

Templates, Scripts & Workbooks

Get powerful, ready-to-implement templates, sales scripts, and course workbooks to accelerate your sales learning, including:

Sales Process Visuals
Detailed Call Scripts
Email Templates & Examples
Course Workbooks
Objection Responses
Prospecting Campaign Blueprint
Whiteboard Pitch Template
Value Proposition Generator
Closing Questions List
Plus a bunch more...

A Powerful, supportive community of peers

Become a member of our exclusive sales community. You'll have full access to our powerful online forum, where you can ask sales experts and other like-minded superstar salespeople any questions you have.

Got a proposal that’s going out but not sure how to word it? We'll give you direct feedback on exactly what to do—and what not to do. Struggling to get past a gatekeeper? Get best practices from the community on what’s actually working today. Run into a snag with an important prospect? Gain insight into how to get it back on track.

Multiple Tiers of Certification

Show your colleagues that you're a true sales expert by taking part in our Lab Certificate Program. When you successfully complete enough courses in the Lab, you'll become eligible for exclusive certificates that demonstrate your expertise.

We offer two Certificates of Excellence, starting with the "Sales Professional" certificate, and culminating in the top-tier "Elite Sales Professional" certificate—both of which demonstrate superior knowledge of selling in today's marketplace.

Weekly Motivator & Training Videos

Each Monday you'll get an exclusive, quick Lab Motivator Video delivered to your inbox. This video is designed to get you going for the week, to give you that kick in the butt, get you psyched, make you aware of your commitments, and keep you on track.

Then on Wednesday, you'll get a new Quick Training video sent to you on a relevant sales topic for that week. Developing your craft is about small, but consistent bits of information that you can then immediately apply.

So, by joining the Lab you get

Proven Courses

We've taken the guesswork out of sales and turned it into a science. Get instant access to practical step-by-step sales training, along with scripts, templates, quizzes, and workbooks, to help you close more deals.

Customized Tracks

We know that one size doesn't fit all, so we'll develop a customized training track just for you. Your course track will focus on the exact knowledge you need right now, based on a quick assessment.

24/7 Sales Community

Get full access to our powerful online sales forum, where you can connect with others and ask sales experts—and other like-minded superstar salespeople—any sales-related questions you have.

Certificate Programs

Want to demonstrate your selling expertise to the world? Successfully complete enough Lab courses and you'll qualify to receive a Sales Insights Lab Certificate of Excellence.

Explore the other courses inside the Lab
Get instant access to all these courses inside the Lab to help you increase your sales:

Still not seeing what you're looking for? Browse the full course library.

See What Clients Say About Us on Google
4.8
Based on 61 reviews
My experience with sales insights lab has been great. The best thing i like about this program and that makes it different than all others is the kind of detail into every aspect of sales, how to script out to deal with different phases of the sales process and the way everythng fits together so nicely. I have personally used many of the learnings in my daily sales conversations with my prospects and i see a decent change already in the outcomes. I am loving this program and would recommend it to my friends and contacts. Thank you Marc.
arindam sarkar
arindam sarkar
Marc Wayshak has the premium guide to create the best and most effective sales strategies. Focused on client conversations and client challenges and presenting valued solutions to their challenges. An excellent mentor- learned so much from him- so many valuable nuggets that you build upon today's research of success in business.
Aiida Grant
Aiida Grant
Marc Wayshak is the best. I decided to join the "Sales Strategy Academy - Certification Training" after reading his book "Game Plan Selling". Marc is very much focussed on delivering results for your customers and for yourself in a very structured, logical and result-oriented approach. I highly recommend to join his training if you are interested in leveraging your sales expertise and wanting to overachieve your sales targets. Let's go for it and get some fresh inspiration!
Marlon Schildknecht
Marlon Schildknecht
Marc is a great coach and one of the best Mentors to have. He is very knowledgeable and his teachings for are very to the point and applicable to today's world .Excellent sales idealogies and a great learning platform one must go thru to follow for success!
Rupal Dhruv
Rupal Dhruv
This is the one. I have looked at a couple of sales training courses and they pale in comparison to what Marc Wayshak is offering. I dreaded sales. I did everything to avoided having to sell. I don't like being pushy. and being a "salesman" - you know the stereotype.Mark turns the process into a way to help clients. It makes soooo much sense. Now, I am gearing up to find clients I can help with what we do instead of getting out there and pitching every potential prospect. No more pushy, just carefully disqualifying prospects and finding the ones we can actually help. It changes things. Great value. If you need help with sales, Marc Wayshak can help!
Mark Rousseau
Mark Rousseau
Great program. Tons of information and resources. I’m so glad I purchased this program and invested in myself.
Brady Tercha
Brady Tercha
Truely, I have found the online sales academy training very useful. Now I better understand what is going on in the selling proces and I have my personal script-book-guide to improve my sales figures. And what I really like is that the training favours natural though gutsy behaviour over enthusiastic and salesy moves.
Juraj Bagel
Juraj Bagel
Before I didn’t know why I lost sales. Marc has really provided me with a detailed step by step guide on how to navigate the sale, all the way from prospecting down to the sales meeting with potential clients. I believe that his program is a great fit for anyone struggling in sales.
Yousef Shohayeb
Yousef Shohayeb
Best training ever! Marc Wayshak's sales modules are very much focused on pragmatic approach and results.
Marlon Schildknecht
Marlon Schildknecht
Marc knows marketing & sales. If you want to learn how to sale correctly then look no further Marc Wayshak is who you want to learn from he has improved my ability to sale 100%
Justin Galloway
Justin Galloway
I have recently begun working with Marc's programme to freshen up my sales process (I have been in sales for 30 years) in order to provide my clients with better service. His processes have been extremely helpful and have highlighted how I can dramatically improve my own processes, which in turn will result in a much better experience for my clients.
Justin Macwa
Justin Macwa
Greatest business coach I had. Marc realy can turn a business around or help grow it.
Chris V
Chris V
I wanted to comment on Marc's Training Academy as well as the forum that is included so that others out there with an extreme desire to perfect their craft know where to go to get unparalleled sales training! Not only are Marc's ideas extremely innovative and relevant to selling in today's market, but Marc himself has responded to every question I've had on the forum. I literally have my own personal trainer just by getting involved in the forum. As Marc points out people are not born great salespeople, it's a skill that is learned and must be practiced daily.I encourage anyone with the same desire to purchase his Sales Academy program and get very involved in the forum as well. Both are exceptional and have already proven invaluable to me! An analogy I use is this. In sports would you rather be trained by a 4 string journeyman, or the G.O.A.T. like Michael Jordan, Tiger Woods or Tom Brady just to name a few. For me there is no question it's the G.O.A.T. and Marc has already proven to me he is exactly that!Thanks Marc!Frank Vinci
Frank Vinci
Frank Vinci
Great training system
Shue Yang
Shue Yang
I absolutely LOVE everything Marc teaches in his sales strategy academy! I've done other trainings and read other books in the past that just never sat quite right with me. I like to be real and genuine and everyone else teaches you how to be a sales man where Marc teaches you how to listen, be real, be genuine, and then the prospects sell themselves on your product and service rather than you selling to them. Such valuable and relevant information for the technology driven world of sales we live in today. I highly recommend this program!
Tiffany Hansen
Tiffany Hansen
No nonsense content and high value support based on indepth insights! If every person engaged in business development or sales would take Marcs courses and content to heart, we would have more honest authentic hassle-free business relationships between solution providers and solution seekers. I can fully recommend Marcs content, forum and trainings.
Tan Kalaycioglu
Tan Kalaycioglu
Marc's training has improved my sales confidence. The exercises have given me clear structure for setting out sales activities along with techniques to practice . I feel like I'm moving n the right direction.I'm even using the lessons to improve my website .Thanks Marc[I had watched the you-tube videos before signing up; but without the workbook and motivational prompts, it just didn't work the same.]
Total Productivity
Total Productivity
The first module of his training alone was worth the price of the whole course.
Rainbowtnt
Rainbowtnt
I've enjoyed Marc's material and am using his system to help me generate more sales. Well worth the investment.
Greg Benson
Greg Benson
Would definitely recommend
François Bonja
François Bonja
Mark is a great teacher, but I need about 3 months to see the effect of his training on my Sales, so after that i may think he is the best teacher, lets wait and see!
Jon McGrane
Jon McGrane
Went through the E-books and even implemented those tips... It worked for me and am sure would work for everyone who doesn't want to go far in Sales and Achieve highest goals... Thumbs up!
Nikita Bane
Nikita Bane
Love Marc Wayshak's sales training! He takes a whole new numbers- driven approach to sales that is much needed in today's marketplace. He's very practical and takes you step by step. It's helped me know how to reach the C-suite clients. Highly recommended.
Michelle Pearson
Michelle Pearson
with all the hype out there it's good to know someone who still walks the talk when it comes to sales training. After connecting with Marc one day about when to cold call prospects, he changed my mindset and in the next two days I arranged five meetings from scratch. thanks Marc!
Sean Crellin
Sean Crellin
We have see radical changes in the way people buy products and services. After going through all of Marc's material and implementing the majority of his concepts and principles, we now feel a whole lot better about navigating through this new landscape. We are very satisfied!!
Kevin Gilligan
Kevin Gilligan
I have had the pleasure to read several of Marc´s books which has all been great and inspirational. I have followed his work and joined his sales academy program and he is always a good inspiration and are ready to help his clients.His latest book The High-Velocity Sales Organization is a very good book that gave me a kick in an inspiring way. It was easy to read and started to get started quickly.It is a complete guide because it includes everything you need to know. I will use it as a reference book in the future.I have and will recommend the book to others in my network.
Linda Simonsen
Linda Simonsen
Marc's sales training has been incredibly useful. He's provided succinct, actionable recommendations that have produced immediate improvements in our sales flow. Absolutely one of the most sound investments we've made in our business.
Tiffany BFD
Tiffany BFD
This is straightforward and direct selling discipline that makes a lot of sense. For me, it was easy to implement and follow. Give it a try. You won't implement everything that Mark talks about - every individual and industry is different - but you can take the parts that make sense for you and your situation and build a strong process.
Andy Geshwiler
Andy Geshwiler
Marc shares a wealth of information on various aspects of the sales process and best mindset practices. I began in sales over 30 years ago and he is the best I’ve heard and seen.
Lance Voorhees
Lance Voorhees
Mark has an easy way to explain the sales process that makes total sense for new and season reps. He also has tons of material online that is very helpful and can be applied in different ways.
SAM RANGEL
SAM RANGEL
I want to express my gratitude and Thanks to Marc for sharing his valuable knowledge and sales training information. His sales strategies and sales tips are invaluable !
Kevin Tarrant
Kevin Tarrant
"I have learned and applied some useful things from Marc."
Philip Dansar
Philip Dansar
Straight Forward, Genuine, Applicible.Working at AdvancedMD I sell what is in essence open heart surgery for a private practice's entire workflow.I went from a Business Development Rep (Setter) to a Sales Rep ignorantly thinking I could do the same thing I did in setting, set a demo and after showing a canned presentation they would sign up. *WRONG!*After about 8 months I was sitting at 30% YTD quota and on my way out.I went through every video in Marc's course and implemented his counsel and in the following 8 months was the top rep, earning a spot on a trip to Costa Rica all expenses paid for 5 days.I have continued to implement his guidance and just ended the month at 206% quota the top rep in my division.The little things matter. His course has truly changed my life. I recommend 100%!
Andrew Jenson
Andrew Jenson
great, consistent advice and insights that make a significant impact to your understanding, confidence, and sales results.
Benjamin Spinka
Benjamin Spinka
Marc always has great reminders and/or lessons of what I should be doing when I'm calling on or qualifying prospects. He always has something new I can learn about selling or makes me aware of bad habits I need to change to become a better, more professional sales person. He's an excellent mentor for anyone in sales (no matter how long you've been in sales). I've been in sales all my life (I'm a young 71 years old) and Marc is still teaching this old dog new tricks. (just a little humor, what Marc teaches is not trickery) Marc's training is pertinent to becoming a more professional salesperson and not the typical "stereotype salesperson" most people react to when they see one walk through the door. If you're sincere about becoming a professional salesperson, Marc is the person who will help train you to become one of the best.
Chuck Morris
Chuck Morris
The concept of talking with people and asking questions to determine who is qualified to buy and who is not is one of the down to earth concepts that Marc Wayshak covers in his teaching videos and it helps to know that it is okay when people say no. There are lots of reasons why not every person you talk to is going to buy what you are selling. It is not a personal rejection to get a "no" but a matter of routine. I love the ongoing support of the videos, emails, the downloads, and even though I don't have the books yet, the books too. Thank you Marc Wayshak!
Wanda Diamond
Wanda Diamond
I have personally worked with Marc and learned how to apply his Game Plan Selling method of generating sales. I have taken his online Sales Strategy Academy course and read his book. Through utilization of distinct disqualification techniques and redirecting my focus to prospecting tasks that are successful for my business, I have closed more sales in 3 months than I have in the past year. If you're sales are struggling or stagnant, I encourage you to pick up his book, take his course, or even reach out personally for his selling services.
Andrew Briggs
Andrew Briggs
Very helpful in helping with sales. Marc makes his sales program easy and fun to learn.
Michael Duffy
Michael Duffy
In Sales? Need Training? You've come to the right place!
Keith Myer
Keith Myer
Mark is a great sales teacher & helped me quite a lot in this area. His videos has guided me & have been my supporting tool whenever I get stuck anywhere as a sales rep.
Shubham Bhardwaj
Shubham Bhardwaj
Marc is excellent at helping you or your company with increasing sales targets and creating lasting relationships...I highly recommend his work....
Jay McHugh 617 699 7442
Jay McHugh 617 699 7442
I learned a lot from Marc this past weekend! Content was similar to the online class b!ut the discussions and roll play made it a entirely different experience. I still have a lot to learn but feel I no longer have to wing it or sell to every person I meet. Thanks Again!!
Andy McComas
Andy McComas
Our company has used Marc's training methods, books, and seminars to help improve not only our sales numbers, but our interactions with clients. Marc does a GREAT job getting you to ask questions and dig deeper with your client and their event, brand, needs, etc. You can be an order taker, or you can have the mindset of a doctor and be a true consultant with your client and help them get the solution that fits them best. Marc was very helpful in crafting opening plays for your prospecting cold calls and worked on ways to help you overcome common objections. You don't want to say yes to every prospect, you want to disqualify them and make sure that both you and the client are a mutual fit before proceeding further. Marc Wayshak is a wonderful sales coach, teacher and motivator, his methods truly help you change your way of thinking in sales and helping you get to the core issues for your clients.
Carter Rhea
Carter Rhea
I had a great experience at Marc's Sales Training, the program was full of helpful information and fresh tactics that can be applied in any sales situation.
Greg Doucette
Greg Doucette

About your sales trainer

Marc is our Sales-Nerd-in-Chief, practicing a data-driven, science-based approach to selling that utilizes all the best tools available today. He is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.

Marc is a frequent contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 70,000 subscribers. Marc holds an MBA from the University of Oxford and a BA in social sciences from Harvard University.

Frequently Asked Questions

In a nutshell, what is the Lab?
The Lab is your one-stop source for all sales training, based on real data-driven insights. When you join the Lab, you'll get instant access to all courses, templates, scripts, and workbooks, fully customized to your needs—along with access to our powerful community forum where you can ask any questions for direct feedback from the experts. After successfully completing enough courses, you'll become eligible to participate in our Certificate of Excellence programs.
How often do you release new content?
Every month, we add new courses based on the specific needs of our community. But don't feel like you have to consume everything the moment it's released! Everything we create is archived in the Member's Dashboard, so there's no pressure to access it in real-time. Think of the Sales Insights Lab as your own personal 24-7, always-available sales training library.
What skills do I need to have to get the most out of the Lab?
The only skill you need is a willingness to learn new ideas. Yes, really—the Lab content and community has valuable training for all salespeople, from beginners to advanced selling veterans. That's why we customize your training tracks based on your specific needs.
If I want to cancel, am I locked into a contract?
No, you're never locked into a contract with the Lab. As a member, you can cancel anytime with just two clicks of a mouse (or two taps on your screen). Plus, you can even get a full refund in the first 30 days of your membership. We hate long-term contracts and would never impose them on our community. We want all Lab members to be totally psyched about being part of our community.
Once I'm a member, where do I start?
Once you join the Lab, you'll take a super-quick (less than a minute) assessment that will gauge where you are in your selling journey. This helps us clarify your specific training needs. Based on your quiz results, we'll instantly create a customized training track to start you on your path to sales excellence.
Do you still have questions? If there's anything we haven't made clear or you have any concerns, please contact us at support@salesinsightslab.com. We're here to help you out.

The Lab is Perfect For

Top Reps


"I achieved my annual sales goal this year in the first six months, and last year, I crushed my goal 400%."

– Jason Martel

Senior Leaders


"We've had flatline growth of 3-5% over the last ten years...within 6 months time we are projected to grow 26% this year."

– Eric Wegweiser

New Reps


"Thanks to this the way I sell now has dramatically changed from the way I sold a few months ago."

– Manda Loranger

30-Day No Questions Asked Money-Back Guarantee

When you join the Sales Insights Lab, you're fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and decide you want to cancel at any time within the first 30 days of your membership, just let us know and we'll send you a prompt refund. No hassles, headaches, or hoops to jump through.

We're confident that you'll find the Sales Insights Lab to be insanely valuable. But if you're not satisfied within your first 30 days, for any reason, then we'll refund you. Simple as that.

Become a member of the Lab Community

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Includes

18+ sales training courses to drive your sales
A customized training track based on your needs
All sales templates, scripts & workbooks
Access to our members-only community forum
Quick training library of over 150+ training videos
Sales Professional Certificate eligibility

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